DC EntertainmentÂ released their rebrand of their company logo on January 19th.Â Brand consultancy company,Â Landor, is responsible for the new design of the comic legacy.Â I wouldn’t be surprised if the person who designed this went to graphic design college.
The main idea of the logo is to be modernized like the rest of television & movies logos now adays. Things are getting more simple & clever.
The original logo displayed power & was a good reflection of Superheros.
The new logo-Â I’m on both sides of the fence with this one. I grew up with the original so I have an attachment to it – however the new one is in your face Comic book page. Or is it?
I think the logo can be misconstrued as a paper printing company or something to thatÂ effect if youÂ don’t see DC Comics underneath it. I dislike it for this reason. Otherwise I think it’s a fantastic improvement to their identity. The use of displaying the necessary characters in the C is very innovative.
With everything comes change & I could get used to the creative ideas that can flow from this rebranding. I love the look of it but am anticipating how it will be used and branded to be the new DC identity.
What are your thoughts on the rebranding?