DenhamTheJeanmaker.com released a pretty cool short film re-imagining American Psycho‘s Patrick Bateman as a hipster. Conceived and produced by the award-winning creative agency Flickering Wall, Denham Psycho is a short film tribute to the controversial cult-classic, American Psycho. It is the out-of-the-box ideas and creativity like this that get your business the attention it deserves. Just take a look at what Dollar Shave Club did. Watch Denham Psycho and let us know what you think!
According to longtime fan of Easton Ellis’ American Psycho, director Hugo Keijzer explains;
“-when I first heard Jason Denham talk about jeans it reminded me of the film’s legendary business-card scene. I recognized the same manic attention to detail and ravenous appetite for craftsmanship. This triggered the idea for a modern-day remake of the scene”.
The team at Denham has a reputation for producing all their creative projects in-house but, as Jason Denham explains;
For us Flickering Wall’s proposal perfectly reflected the compulsive ‘otaku’ culture that tends to characterize the inner core of the denim scene. We were confident it would make a brilliant parody of fashion in general and the recent ‘heritage’ trend in particular. -Plus, it reminds us to keep having fun and not to take ourselves too seriously,
By: Pat Hanavan