Gatorade has followed up the RE2PECT from the Jordan brand with their own tribute to the New York Yankee super star. If you don’t know Derek Jeter is retiring this year then you must be living under a rock. Whether you are a Yankees fan or not, Jeter has epitomized how baseball should be played. He has earned the nicknames “Captain Clutch” and “Mr. November.” Since his debut with the Yankees in 1995, Jeter has transcended the meaning of an American star athlete. Over the past twenty years he has grown bigger than the game of baseball himself.
For the New York community, he has become a figure that represents passion, hard work, and success. He addressed his fans to the New York Daily News and Sports Illustrated, “From my first at bat until my final out, you helped make me who I am.” Gatorade and Jeter collaborated to create this 90-second salute to New York Yankees superstar.
Jeter picked Frank Sinatra’s “My Way” as his song that described his career best. Molly Carter, Gatorade’s senior director of consumer engagement, said, “It was a true collaboration between Derek and Gatorade.” The 40-year-old Jeter is the brand’s third-longest-serving endorser behind only Michael Jordan and Mia Hamm.
Now in his twentieth season playing baseball for the Yankees, he has five World Series Championships, the Yankees’ all-time career hits leader, games played, stolen bases, and at bats, 14 All-Star selections, and five Gold Glove Awards. His accolades go on, buy his popularity goes beyond the baseball diamond. Jeter has long put the New Yankees at the footsteps of a powerhouse, but his journey seems to be getting cut short this year. Barring any miraculous turnarounds, Jeter will play his final game in pinstripes on Sept. 28 against the Boston Red Sox, a fitting last game. Derek Jeter is a Yankee not even Red Sox fans hate. That’s re2pect….