Some giant changes and innovative things happen in the design world that the average person most of the time don’t even notice.
If you’ve used a computer anytime in the past 15 years, you know what EbayÂ is and have probably used it at least once to buy or sell something for an awesome price. I can remember being 16 and wanting my car to be Fast & Furious, buying goofy car supplies on Ebay every month because I couldn’t afford the good stuff.
Anyhow, since most of you probably didn’t notice, Ebay made the decision to change their logo in 2012. Which for any business, is a huge decision as that’s how the general public familiarize themselves with your company.
As I sit and try to brainstorm and innovate myself to work on a new logo for something new we are working on at Premier Innovations Group, I always do hours of research and look through my inspiration collections. Ebay is among many companies in 2012 that rebranded. I told you about DC ComicsÂ last January – Windows followed with a huge makeover. Design is changing faster than anything in todays digital world and it’s really innovative to watch.
The original was designed byÂ Elissa DavisÂ as her first project under Bill Cleary for CKS Group. The Wild colors and placements were to emulate the idea of Twister, bringing people together. The Overlapping of the colors was the sense of community. This became Ebay.
The new logo surfaces after 17 years:
Ebay recenty spoke on this big change.
â€œSeventeen years ago, eBay created a new way for people to buy and sell. Since that time, weâ€™ve enabled millions of people to launch their own businesses, and helped change the way the world shops for things they need and love. Weâ€™re pleased to introduce our refreshed logo. It reflects who we are today â€” a global online marketplace that offers a cleaner, more contemporary and consistent experience.â€
What do you think of the change? Let me know @PrimoCreative!