If you all read my last post announcing the new series with a “Hottie of the Week,” you can imagine that I’ve been searching the web for the hottest girls I can find to be featured. This involves such tough work as spending hours looking at scantily clad women on the internet, scrutinizing their every asset.Â Time and time again, I am seeing tattoos all over these girls.Â Now, this isn’t surprising to me but I did want to bring it up and get some public opinion on the policies involved in hiring models with visible tattoos.
Most promotional companies that I have worked for have strict no-visible tattoo policies and definitely prefer to hire girls that have a wide appeal to a general audience (that meaning not having visible tattoos, piercings, alternative colors/hairstyles).Â Before you judge that as being discriminative, please realize that tattoos that make a person wonder “Is that your thong showing, or ya tattoo on ya back?” Â can be a distraction and detract from the attention that should be paid to what is on the model’s shirt or what she is talking about.
If you understand that being a Promo Model is about “Being the Brand,” then you know that during an event the entire focus should be on what product or brand you are promoting. Yes, I’m sure that a tattoo can be a conversation starter and could potentially help you talk to consumers but a great Promo Model shouldn’t need anything other than the brand to start a conversation.Â Having popped my tattoo-virgin cherry just a month or so ago, I feel that I have a pretty good handle on both sides of the issue. I know that without having visible tattoos I am making myself more available for other promotional jobs and I definitely don’t want to limit the amount of work I can be hired for by changing that. Some promo jobs are in situations with old people who really give you a lot of flack for having tattoos. On the other hand, I also support tattoo-acceptance in the workplace.Â I chose a tattoo that can be hidden if need be, and a lot of other models do the same. But what if your tattoo can’t be hidden? Are promo models less attractive if they have tattoos on their arms? Well, this girl with the shark tattoo gets major points for being super fun, buuuuuuuut I don’t think I would want her working an event for my company in a sleeveless shirt outside of shark week; she seems a little TOO fun if you know what I mean.
As for the models that I hire to represent Clique Vodka, we actually do not have any official tattoo policy set in stone, and it is not asked on ourÂ Promo Model Application.Â If fact, a lot of our current models do have tattoos. Now, being that we are a superfun vodka company with a target audience ofÂ 21-35 year olds, and statistics I find showing that as of a few years agoÂ 24%Â of that age group has tattoos, it would be hypocritical and limiting- in my opinion- to deny our model applicants based on visible tattoos.Â I think tattoos can be hot, sexy, beautiful, etc., that it will always depend on the specific piece and placement (that’s what she said). What I want to know is, from you: my amazing audience, how do you feel about seeing a Promotional Model out working with visible tattoos? Do you think there should be a policy about it? Do you think every Promo Model should HAVE toÂ have a tattoo of the brand onÂ her forehead? Please comment on this post and let me know your thoughts, you have the chance to actually influence the policy of a National Brand!