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Isaac from Faded Industry does the Vodka Ice Bucket Challenge

By now you’re probably sick of seeing your friends participate in the Ice Bucket Challenge. This viral movement has been flooding our news feeds for the past week and by this point, everyone realizes what’s going on. The challenge is designed to raise awareness for Amyotrophic lateral sclerosis, also known as ALS or Lou Gehrig’s disease. This is not a stupid random internet trend like planking or owling, it is an internet trend that like no others before it, has united people from around the world to collectively participate together for the greater good of a specific cause. Anyone who hates on this just to hate it, well, Mark Wahlberg’s character from Ted has a couple words for you.

Our good pal Isaac from FadedIndustry.com was nominated and participated in the Ice Bucket Challenge but did it with a twist, he also used vodka. When stuck with what seems like an unlimited supply of Clique Vodka at our offices, it is usually spontaneous late night parties that ensues. Instead, he decided to use the vodka for a good cause and call out the CEO of Premier Innovations Group, Noah Cohen.

Again, if you are annoyed by the fact that people are participating in the Ice Bucket Challenge, then you’re just a bad person. It’s only been a little more than a week and the viral nature of the trend has already climaxed. In only about 2 weeks, The ALS Association collected $1.35 Million in donations. Just imagine if more humans  collectively continued to focus their energy towards the greater good as opposed to just hating something because a lot of people are doing it.

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Just imagine what could happen if more internet trends doubled as charity…

By: Pat Hanavan

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