Not that I have a thing for commercials, but I definitely have a thing for clearly demonstrated genius. This gun control commercial might have just hit the top of my list. I’m not very political one way or the other, but this isn’t really either. If you’re honest with yourself and remember your childhood at all, you know the fact of the matter is, kids will play with absolutely anything. You have to check this out.
Evolve — Playthings
Boom! And there you have it. A pair of young kids find a pair of mom’s dildos, throw on a pair of helmets and capes, run outside to the front yard, and engage in epic dildo battle, beating each other in the face with said pair of dildos for the entire neighborhood to see. It’s pure genius.
Like I said, I’m not political very much at all, but if you’re going to be realistic about gun safety, there’s a lot of truth to the point of this. Think of how many times you found something long, a stick or a dile rod, and pretended it was a lightsaber, sword, or a rifle. Kids have no clue what dildos are (at least I’d hope not), so I’m sure they aren’t seeing sex toys that their moms are plunging deep inside their business-ends for pleasure. To kids, dildos are probably something more representative of a NERF toy… but rubber, nobbley, peculiarly weighted, and with kung-fu vibrating battle action. The parallel is dead on. Guns are cool to kids. A very small fraction of toys and cartoons I loved as a kid were sans-guns. If kids find a real one, there’s a good chance they’re going to play with it. Lock up your guns. Simple.
My favorite part is the moms’ faces as they realizes what the kids found and are now jousting with in the front yard.
“We’re great friends and the best parents ever!!!”
So awesome. We get a kick out of weird commercials. The public service and safety ones seem to be the most extremely over the top. You know… like kids battling with dildos to encourage gun safety. Then there’s Old Spice and my theory that the entire marketing team is on acid. Check out some of our favorites:
So I’m kind of dying to hear everything you have to say about this commercial. It nails its point and doing so in what I can imagine is a very realistic scenario these days. Hit up the comments and I’ll see you down there.
By: Eli Rebich