This right here is a prime example of why I am excited to be in the vodka business.Â As VP of Marketing & stockholder in up and coming vodka brand Clique vodka, a brand acquisition such as this is quite the indication that we are in one of the most lucrative businesses in the world.Â Congratulations to all the people over at Pinnacle for their success as well as to the team at Beam Inc. for the new addition.
This is an all cash to acquisition for the brands.Â Pinnacle’s addition is expected to increase Beam’s hold in an ever growing vodka realm. Vodka is expected to continue to outperform in the overall spirits industry due to vodka seeing more innovation, say some analysts.
Vodka is one of the fastest-growing alcoholic-beverages in the U.S., with flavored vodkas being especially high in growth.Â I have never personally preferred a flavored vodka over a quality vodka in the past, but with the surge of unique flavors hitting the market, it is hard not to enjoy some of these new formulas being released!
This is a huge move in the spirits industry and I will be following this story as it progresses and more information is released about the acquisition.
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