For all you Playboy fans, here you go.Â Playboy Enterprises gears up to launch a super-premium Playboy Vodka overseas.
At 87 years old, there is no slowing down for Hugh Hefner’s Playboy Empire. Set for launch in late 2013, Playboy Vodka will be a luxury spirit available exclusively in Australia and Asia, including Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
â€œWe are excited to partner with VuQo to bring a one-of-a-kind premium vodka and another facet of the Playboy world to Asian consumers,â€ said Matt Nordby of Playboy Enterprises. â€œPlayboy seeks to align with partners that bring the right mix of market knowledge and a passion for growing brands. Weâ€™re looking forward to working with VuQo to launch Playboy Vodka later this year.â€
As well as being a pornography magazine and the operating name for a string of clubs, the Playboy brand appears on hundreds of consumer products in 150 countries worldwide.
Playboy Vodka will not be the first spirit to align itself with scantily-clad women. In October last year German producer G-Spirits shocked the world with its new line of spirits, every drop of which is guaranteed to have flowed over the breasts of a model.